The Single Film Ticket has been the best-selling product in terms of units sold at the Sundance Film Festival. It’s an easy and immediate way to join in on the buzz and watch more films during the festival, offering accessibility at an affordable price point.

The goal was to promote the sale and ignite excitement among all audiences, emphasizing the freedom to choose the films they want to watch. The motion design leverages the iconic film-inspired aspect ratio logo and the visually striking and vibrant 2024 identity key art created by Public-Library. Multiple screens seamlessly animate into one, reinforcing the concept of “single.” The dynamic color gradient change further emphasizes the idea of unleashing your festival experience through the versatility of single film tickets. Overall, its minimalist approach evokes a sense of ease and comfort.