The Office of the President gives out free football tickets to the donors every season to show appreciation. The challenge was to create something new, exciting, and dynamic every year to get our fans and donors excited about the new season.

The idea was to visualize the youthful and energetic feeling that fans get when attending Utah football games, which is accomplished through a combination of hand-drawn illustrations and a series of dynamic images highlighting 3 most anticipated football players. The hand-drawn illustrations also include some of the phrases specific to Utah football that every Utah Football fan knows and understands. Ultimately, the design gives the fans and donors a sense of pride and ownership.